Tag: digital marketing

Better Promote Your Magazine Ad!

Promoting a magazine ad effectively involves a combination of strategic planning, creativity, and understanding your target audience.

Here are several ways to better promote a magazine ad for your brand or organization:

1). Targeted Placement: Ensure that your magazine ad appears in publications that are relevant to your target audience. Research the demographics, interests, and preferences of the readership of various magazines to select the ones that align best with your brand.

2). Eye-Catching Design: Create a visually appealing and attention-grabbing ad design. Use high-quality images, compelling headlines, and clear messaging that communicates your brand identity and value proposition effectively. Incorporate your brand colors and fonts to maintain consistency with your overall brand image.

3). Integrated Marketing Campaigns: Integrate your magazine ad promotion with other marketing channels for maximum impact. This could include digital advertising, social media promotion, email marketing, and events. Consistent messaging across all channels reinforces brand awareness and increases the likelihood of engagement.

4). Interactive Elements: Explore opportunities to incorporate interactive elements into your magazine ad, such as QR codes, augmented reality experiences, or unique calls to action that encourage readers to engage with your brand beyond the printed page.

5). Contests and Giveaways: Run contests or giveaways that are promoted through your magazine ad. Encourage readers to visit your website, follow your social media accounts, or visit your physical location for a chance to win prizes or exclusive offers. This creates buzz around your brand and encourages audience participation.

6). Strategic Timing: Consider the timing of your magazine ad placement to coincide with relevant events, holidays, or seasonal trends that are likely to resonate with your target audience. Tailoring your messaging to align with these occasions can increase the effectiveness of your ad campaign.

7). Trackable Metrics: Implement mechanisms to track the performance of your magazine ad campaign. Use unique URLs, promo codes, or custom landing pages to monitor traffic, conversions, and ROI. Analyzing these metrics allows you to assess the effectiveness of your promotion strategies and make data-driven adjustments as needed.

8). Partnerships and Collaborations: Explore partnerships or collaborations with other brands or influencers that share your target audience. Co-branded promotions or endorsements can help extend the reach of your magazine ad and tap into new customer segments.

9). Customer Testimonials and Reviews: Incorporate customer testimonials or reviews into your magazine ad to build trust and credibility with potential customers. Highlighting positive feedback and endorsements from satisfied customers can help validate your brand’s claims and influence purchasing decisions.

10). Consistent Brand Messaging: Ensure that the messaging in your magazine ad aligns with the overall brand messaging and values of your organization. Consistency across all touchpoints reinforces brand recognition and fosters a sense of trust and reliability among consumers.

By implementing these strategies, you can effectively promote your magazine ad and increase its impact on your target audience.

Use Billboards Better!

This post points out how marketers can better use billboards when advertising.

billboard billboards advertising marketing

Using a billboard effectively in advertising involves several key considerations to ensure maximum impact and engagement with your target audience.

Here are some of the best ways to utilize a billboard:

1). Strategic Placement: Choose high-traffic areas where your target audience is likely to see the billboard. This could be along busy highways, near popular intersections, or in urban centers with heavy foot traffic.

2). Simple and Clear Message: Keep your message concise and easy to understand at a glance. Passersby typically have only a few seconds to absorb the information, so use bold headlines, minimal text, and clear visuals to convey your message effectively.

3). Eye-catching Design: Create visually appealing designs that capture attention and stand out from the surrounding environment. Use contrasting colors, bold fonts, and high-quality images to make your billboard visually striking.

4). Focus on Branding: Use the billboard to reinforce your brand identity and create brand awareness. Incorporate your logo, brand colors, and other branding elements to ensure that your message is instantly recognizable to your target audience.

5). Use of Imagery: Utilize compelling imagery that resonates with your target audience and effectively communicates your message. Whether it’s photographs, illustrations, or graphics, choose visuals that are relevant to your brand and message.

6). Call to Action: Include a clear call to action that prompts viewers to take the desired next step, whether it’s visiting your website, calling a phone number, or visiting your store. Make sure the call to action is prominently displayed and easy to follow.

7). Seasonal and Timely Messaging: Tailor your message to align with seasonal trends, holidays, or special events to increase relevance and engagement. Adjust your billboard content periodically to keep it fresh and timely.

8). Utilize Technology: Incorporate technology such as QR codes, NFC tags, or augmented reality to enhance viewer interaction and engagement with your billboard. These interactive elements can provide additional information or drive viewers to online channels for further engagement.

9). Measure Effectiveness: Implement mechanisms to track the effectiveness of your billboard campaign, such as unique URLs, promotional codes, or surveys. Analyzing key metrics such as impressions, website visits, and sales can help you assess the impact of your billboard advertising efforts.

10). Consistency and Repetition: Maintain consistency in your messaging and branding across different advertising channels to reinforce your message and build brand recognition over time. Consider running your billboard campaign for an extended period to maximize exposure and reach.

By incorporating these strategies, you can leverage billboards effectively as a powerful advertising medium to reach and engage your target audience effectively.

Top 10 Marketing Podcasts for 2024

1). Marketing School
Marketing School by Neil Patel & Eric Siu
Website: https://marketingschool.io

2). The GaryVee Audio Experience by Gary Vaynerchuk
Website: https://lnkd.in/gPP5cVSy

3). The Tim Ferriss Show
Website: https://tim.blog/podcast/

4). The Social Media Marketing Podcast
Website: https://lnkd.in/g4ktkhxv

5). Duct Tape Marketing
Website: https://lnkd.in/gvYdr2h8

6). Marketing Over Coffee by John Wall and Christopher Penn
Website: https://lnkd.in/gq3DTcn3

7). The Smart Passive Income Podcast by Pat Flynn
Website: https://lnkd.in/givUJJNF

8). Perpetual Traffic by DigitalMarketer
Website: https://lnkd.in/gYkRkTnx

9). Social Pros Podcast
Website: https://lnkd.in/gCTV6TBN

10). Online Marketing Made Easy with Amy Porterfield
Website: https://lnkd.in/gb-bermK

To find the most current and relevant podcasts for 2024, I recommend checking podcast directories, industry publications, and online reviews for the latest recommendations. Podcast popularity can change, and new shows may have gained prominence since my last update.

Social media platforms create emerging-talent teams to help promote future online influencers

Social media platforms promote influencers.

Social media platforms create emerging-talent teams to help promote future online influencers. Click here to see my video for more information.

How is your organization leveraging influencers?

Millenials and the Mail!

Millenials will outnumber any other generation by 2019. Millenials are the members of the population born between 1980 and 1996. Millenials are known for extensively using mobile devices and multi-tasking. A recent report by the Office of the Inspector General (OIG) finds that millenials like the United States Postal Service (USPS). Millenials prefer direct mail more than you think! Other USPS OIG findings are as follows:

  • Millenials grew up using digital devices; however, still prefer print. USPS research shows that half of millenials agree they “like to discover what the mail brings every day and consider time spent looking at/reading mail time well spent.”
  • A Gallup poll found that 95% of adults 18 to 29 enjoy receiving personal mail.
  • Ninety-percent (90%) of people ages 25 to 34 find direct mail reliable.
  • Sixty-two percent (62%) of millenials said they have visited a store in the past month based on information received in the mail.
  • Sixty-nine percent (69%) of millenials like receiving, and using, coupons by mail from local restaurants and retailers.

What does this mean?

Millenials are extremely familiar with digital devices and marketing; however, prefer print. Furthermore, millenials interact with mail in different ways than prior generations. Advertisers and marketers that can build seamless links between direct mail and digital advertising through a “multi-channel” campaign can perhaps most benefit from direct mail advertising.

Do any of the findings above surprise you? Feel free to leave a comment.

Source: The Postal Record, October 2018

Become Informed about Direct Mail!

Organizations focusing solely on digital marketing should highly consider using direct mail as part of an overall cross functional marketing outreach. Many customers prefer to receive tangible marketing items. Consider using direct mail by:

  • Creating and fostering a loyalty program
    • Reach out to loyal shoppers through direct mail offering deals to encourage shoppers to return
  • Following up with current e-mail responses
    • Many organizations use e-mail to solicit customer contact information. Send direct mail to current and prospective customers to reinforce e-mail communication. Remember, some customers prefer tangible marketing mail.
  • Reaching out to lapsed customers
    • Send a friendly reminder to customers who have not frequented your establishment in a while.
  • Sending out Happy Birthday offers
    • It never hurts to say Happy Birthday.
  • Sending personalized post-purchase discounts
    • Encourage customers who already shop with you to return. Furthermore, offer discounts for frequent shoppers to return with a friend.
  • Mailing out “welcome kits”
    • Hallmark sends welcome kits for members joining its Crown Rewards program.
  • Inviting customers to exclusive events
    • Make customers feel special by creating an invitation only event for your best customers.
  • Targeting seasonal shoppers
    • Send direct mail to shoppers who have visited your location around specific seasonal timeframes.
  • Reinforcing digital marketing efforts through USPS (United States Postal Service) Informed Delivery®
    • USPS Informed Delivery® will let your brand send a physical mail piece with an ability for that mail piece to appear in a direct mail recipients’ e-mail inbox (along with a link going back to your brands’ website).
    • The Post Office scans mail piece images; however, you must set-up an Informed Delivery® campaign to link back to your brand’s website.  Here is a pretty good USPS YouTube video illustrating how Informed Delivery® works (from a marketing standpoint).  Click here to see video.  Informed Delivery® is a FREE service offered by the USPS simply for paying postage.

Direct mail is extremely targetable. Furthermore, it can be used to personalize marketing outreach in ways other marketing channels simply cannot. The USPS is promoting Informed Delivery® as a service to further integrate digital and direct mail capabilities. Successful marketers are using direct mail in ways that complement existing marketing efforts. For example, JC Penney is currently using USPS Informed Delivery® to promote sales (see picture below).

JC Penney Informed Delivery

Direct mail can be used to complement digital marketing. Your business should consider becoming informed about direct mail!

Source: Blog.ometria.com

Is Instagram the new Facebook?

Concerns about an inceasing number of ads, ‘big brother’ effects and recommendation features have people wondering whether Instagram is becoming more like Facebook.

Source: WSJ Tech News brief podcast (https://t.co/JYAcwcXZOk)