Millenials and the Mail!

Millenials will outnumber any other generation by 2019. Millenials are the members of the population born between 1980 and 1996. Millenials are known for extensively using mobile devices and multi-tasking. A recent report by the Office of the Inspector General (OIG) finds that millenials like the United States Postal Service (USPS). Millenials prefer direct mail more than you think! Other USPS OIG findings are as follows:

  • Millenials grew up using digital devices; however, still prefer print. USPS research shows that half of millenials agree they “like to discover what the mail brings every day and consider time spent looking at/reading mail time well spent.”
  • A Gallup poll found that 95% of adults 18 to 29 enjoy receiving personal mail.
  • Ninety-percent (90%) of people ages 25 to 34 find direct mail reliable.
  • Sixty-two percent (62%) of millenials said they have visited a store in the past month based on information received in the mail.
  • Sixty-nine percent (69%) of millenials like receiving, and using, coupons by mail from local restaurants and retailers.

What does this mean?

Millenials are extremely familiar with digital devices and marketing; however, prefer print. Furthermore, millenials interact with mail in different ways than prior generations. Advertisers and marketers that can build seamless links between direct mail and digital advertising through a “multi-channel” campaign can perhaps most benefit from direct mail advertising.

Do any of the findings above surprise you? Feel free to leave a comment.

Source: The Postal Record, October 2018

Author: Somediafy

Somediafy is a premiere digital marketing and research firm serving southern Colorado (including clients in Colorado Springs, Denver and Pueblo). Somediafy specializes in customized market research projects, online market research and social media data analysis. Somediafy is different from other digital marketing and research firms. Somediafy goes beyond simply helping organizations manage their online and social media presence. Somediafy gives organizations an ability to assess and compare market research metrics from both offline (e.g., sales reports, traditional focus group and/or survey research data) and online (e.g., consumer posts about your industry, or brand across hundreds of social media sites) sources. Most important, Somediafy helps organizations better understand how to do market research online and use findings to create actionable insights. Somediafy helps organizations achieve their social media listening objectives. Organizations can use advanced market research techniques associated with social media market research analysis to complement advertising and marketing efforts. Social media metrics can be parlayed into data that provides unique statistical insights. Social media analysis can be combined with other marketing data to identify potential correlations and trends. Organizations can use online and social media market research to aide SEO, PPC, market segmentation and traditional marketing efforts.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s