eMarketer reported on some email performance measures. This data can serve as a baseline to compare your firm’s email marketing success versus overall industry standards.
Source: eMarketer.com.
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eMarketer reported on some email performance measures. This data can serve as a baseline to compare your firm’s email marketing success versus overall industry standards.
Source: eMarketer.com.
The year 2018 has come to an end. The new year will bring about many marketing opportunities. I have identified several marketing trends to monitor in 2019. These marketing trends include a) the rise of Google My Business, b) an increased focus on retention, c) consumers’ trust in reputable content, d) more voice search usage and e) growing popularity in USPS Informed Delivery.
Here is a snapshot of each potential marketing trend to watch in 2019.
I hope 2019 brings you good tidings! The marketing trends above are not meant to be comprehensive. The marketing topics above warrant attention going into 2019 based on growing interest and necessity. I hope you find this blog posting useful. Contact me if you have any questions, or comments.
Sources:
Forbes.com – “5 Marketing Trends to Pay Attention To In 2019”
Entrepreneur.com – “10 Marketing Trends to Watch in 2019”
Duct Tape Marketing Podcast – “The Top Four Marketing Trends for 2019”
USPS.com – “Creating Interactive Experiences with Informed Delivery®”
eMarketer is reporting that more retailers are allocating advertising dollars to Amazon. Eighty-percent (80%) of retailers plan to increase their Amazon ad budgets next year. It is too soon to see how increased Amazon marketing spend will affect Facebook and Google. This is a situation worth monitoring going into 2019.
Source: eMarketer.com
Millenials will outnumber any other generation by 2019. Millenials are the members of the population born between 1980 and 1996. Millenials are known for extensively using mobile devices and multi-tasking. A recent report by the Office of the Inspector General (OIG) finds that millenials like the United States Postal Service (USPS). Millenials prefer direct mail more than you think! Other USPS OIG findings are as follows:
What does this mean?
Millenials are extremely familiar with digital devices and marketing; however, prefer print. Furthermore, millenials interact with mail in different ways than prior generations. Advertisers and marketers that can build seamless links between direct mail and digital advertising through a “multi-channel” campaign can perhaps most benefit from direct mail advertising.
Do any of the findings above surprise you? Feel free to leave a comment.
Source: The Postal Record, October 2018
Concerns about an inceasing number of ads, ‘big brother’ effects and recommendation features have people wondering whether Instagram is becoming more like Facebook.
Source: WSJ Tech News brief podcast (https://t.co/JYAcwcXZOk)
Many publications and podcasts have been touting the rise of voice search since 2018 began. For example, Forbes recently published an article titled, “The Continued Rise of Voice Search and How Your Business Can Leverage It” on January 29, 2018. Voice search poses many benefits for both businesses and consumers. Is interest in voice search actually gaining traction despite recent praise by prominent sources?
Source: Google Trends
The trend graph above shows that online search requests for the phrase “voice search” on Google are noticeably lower than reported in years past. Roku and Amazon Fire are contributing to a resurgence in voice search interest though.
Businesses and consumers can benefit greatly through improved voice search technologies. Do not to go overboard with recent voice search hype until voice search technologies prove to be viable staples for your search optimization strategy.
What are your thoughts about voice search?