Better Promote Your Magazine Ad!

Promoting a magazine ad effectively involves a combination of strategic planning, creativity, and understanding your target audience.

Here are several ways to better promote a magazine ad for your brand or organization:

1). Targeted Placement: Ensure that your magazine ad appears in publications that are relevant to your target audience. Research the demographics, interests, and preferences of the readership of various magazines to select the ones that align best with your brand.

2). Eye-Catching Design: Create a visually appealing and attention-grabbing ad design. Use high-quality images, compelling headlines, and clear messaging that communicates your brand identity and value proposition effectively. Incorporate your brand colors and fonts to maintain consistency with your overall brand image.

3). Integrated Marketing Campaigns: Integrate your magazine ad promotion with other marketing channels for maximum impact. This could include digital advertising, social media promotion, email marketing, and events. Consistent messaging across all channels reinforces brand awareness and increases the likelihood of engagement.

4). Interactive Elements: Explore opportunities to incorporate interactive elements into your magazine ad, such as QR codes, augmented reality experiences, or unique calls to action that encourage readers to engage with your brand beyond the printed page.

5). Contests and Giveaways: Run contests or giveaways that are promoted through your magazine ad. Encourage readers to visit your website, follow your social media accounts, or visit your physical location for a chance to win prizes or exclusive offers. This creates buzz around your brand and encourages audience participation.

6). Strategic Timing: Consider the timing of your magazine ad placement to coincide with relevant events, holidays, or seasonal trends that are likely to resonate with your target audience. Tailoring your messaging to align with these occasions can increase the effectiveness of your ad campaign.

7). Trackable Metrics: Implement mechanisms to track the performance of your magazine ad campaign. Use unique URLs, promo codes, or custom landing pages to monitor traffic, conversions, and ROI. Analyzing these metrics allows you to assess the effectiveness of your promotion strategies and make data-driven adjustments as needed.

8). Partnerships and Collaborations: Explore partnerships or collaborations with other brands or influencers that share your target audience. Co-branded promotions or endorsements can help extend the reach of your magazine ad and tap into new customer segments.

9). Customer Testimonials and Reviews: Incorporate customer testimonials or reviews into your magazine ad to build trust and credibility with potential customers. Highlighting positive feedback and endorsements from satisfied customers can help validate your brand’s claims and influence purchasing decisions.

10). Consistent Brand Messaging: Ensure that the messaging in your magazine ad aligns with the overall brand messaging and values of your organization. Consistency across all touchpoints reinforces brand recognition and fosters a sense of trust and reliability among consumers.

By implementing these strategies, you can effectively promote your magazine ad and increase its impact on your target audience.

Use Billboards Better!

Using a billboard effectively in advertising involves several key considerations to ensure maximum impact and engagement with your target audience.

Here are some of the best ways to utilize a billboard:

1). Strategic Placement: Choose high-traffic areas where your target audience is likely to see the billboard. This could be along busy highways, near popular intersections, or in urban centers with heavy foot traffic.

2). Simple and Clear Message: Keep your message concise and easy to understand at a glance. Passersby typically have only a few seconds to absorb the information, so use bold headlines, minimal text, and clear visuals to convey your message effectively.

3). Eye-catching Design: Create visually appealing designs that capture attention and stand out from the surrounding environment. Use contrasting colors, bold fonts, and high-quality images to make your billboard visually striking.

4). Focus on Branding: Use the billboard to reinforce your brand identity and create brand awareness. Incorporate your logo, brand colors, and other branding elements to ensure that your message is instantly recognizable to your target audience.

5). Use of Imagery: Utilize compelling imagery that resonates with your target audience and effectively communicates your message. Whether it’s photographs, illustrations, or graphics, choose visuals that are relevant to your brand and message.

6). Call to Action: Include a clear call to action that prompts viewers to take the desired next step, whether it’s visiting your website, calling a phone number, or visiting your store. Make sure the call to action is prominently displayed and easy to follow.

7). Seasonal and Timely Messaging: Tailor your message to align with seasonal trends, holidays, or special events to increase relevance and engagement. Adjust your billboard content periodically to keep it fresh and timely.

8). Utilize Technology: Incorporate technology such as QR codes, NFC tags, or augmented reality to enhance viewer interaction and engagement with your billboard. These interactive elements can provide additional information or drive viewers to online channels for further engagement.

9). Measure Effectiveness: Implement mechanisms to track the effectiveness of your billboard campaign, such as unique URLs, promotional codes, or surveys. Analyzing key metrics such as impressions, website visits, and sales can help you assess the impact of your billboard advertising efforts.

10). Consistency and Repetition: Maintain consistency in your messaging and branding across different advertising channels to reinforce your message and build brand recognition over time. Consider running your billboard campaign for an extended period to maximize exposure and reach.

By incorporating these strategies, you can leverage billboards effectively as a powerful advertising medium to reach and engage your target audience effectively.

Top 10 Marketing Podcasts for 2024

1). Marketing School
Marketing School by Neil Patel & Eric Siu
Website: https://marketingschool.io

2). The GaryVee Audio Experience by Gary Vaynerchuk
Website: https://lnkd.in/gPP5cVSy

3). The Tim Ferriss Show
Website: https://tim.blog/podcast/

4). The Social Media Marketing Podcast
Website: https://lnkd.in/g4ktkhxv

5). Duct Tape Marketing
Website: https://lnkd.in/gvYdr2h8

6). Marketing Over Coffee by John Wall and Christopher Penn
Website: https://lnkd.in/gq3DTcn3

7). The Smart Passive Income Podcast by Pat Flynn
Website: https://lnkd.in/givUJJNF

8). Perpetual Traffic by DigitalMarketer
Website: https://lnkd.in/gYkRkTnx

9). Social Pros Podcast
Website: https://lnkd.in/gCTV6TBN

10). Online Marketing Made Easy with Amy Porterfield
Website: https://lnkd.in/gb-bermK

To find the most current and relevant podcasts for 2024, I recommend checking podcast directories, industry publications, and online reviews for the latest recommendations. Podcast popularity can change, and new shows may have gained prominence since my last update.

Color Choice Impacts Messaging in Advertising

The choice of colors in advertising can have a significant impact on how a message is perceived and whether it resonates with the target audience. Different colors evoke different emotions and associations, and the effectiveness of a color in advertising depends on the context, audience, and the message you want to convey. Here are some common color associations in advertising:

1. Red:
   • Red is often associated with passion, excitement, and urgency.
   • It can stimulate appetite and is commonly used in food and beverage advertising.
   • Red can also signify danger or warnings, making it suitable for clearance sales or important alerts.
2. Blue:
   • Blue is often seen as calming, trustworthy, and professional.
   • It’s commonly used in corporate branding and financial institutions to convey stability and reliability.
   • Lighter shades of blue can represent tranquility and serenity.
3. Green:
   • Green is associated with nature, health, and sustainability.
   • It’s often used in advertisements for environmentally friendly products or organic foods.
   • Darker greens can represent wealth and prosperity.
4. Yellow:
   • Yellow is vibrant and attention-grabbing.
   • It’s associated with happiness, energy, and warmth.
   • Yellow is often used in fast-food advertising and for promoting cheerful products.
5. Orange:
   • Orange combines the energy of red and the cheerfulness of yellow.
   • It can signify enthusiasm and creativity.
   • Orange is often used in advertising to draw attention without the intensity of red.
6. Purple:
   • Purple is often associated with luxury, creativity, and sophistication.
   • It’s commonly used in beauty and cosmetic products, as well as high-end brands.
   • Lighter shades of purple can evoke a sense of nostalgia.
7. Black:
   • Black represents sophistication, luxury, and elegance.
   • It’s commonly used in high-end fashion and luxury product advertisements.
   • It can also symbolize power and authority.
8. White:
   • White represents purity, simplicity, and cleanliness.
   • It’s commonly used in healthcare, technology, and minimalist branding.
   • White can create a sense of openness and space.
9. Brown:
   • Brown is often associated with earthiness, warmth, and reliability.
   • It’s commonly used in advertisements for natural or rustic products.
   • Darker browns can convey a sense of tradition and history.
10. Pink:
    • Pink is often associated with femininity, romance, and sweetness.
    • It’s commonly used in advertisements targeting a female audience or promoting products related to love and care.

It’s essential to consider cultural and regional differences in color associations when creating international advertising campaigns. Additionally, the context and combination of colors in your advertising materials can also play a crucial role in how they are perceived. Ultimately, the best colors for advertising depend on your brand, target audience, and the message you want to convey. A well-thought-out color palette can enhance the overall effectiveness of your advertising campaign.

Marketing & AI is at a confluence. Where to go next?

What is the future of marketing and/or marketing research?

Marketing & AI future! Click here to see video.

Facebook Plans to Limit Ad Targeting

Meta (formerly known as Facebook) to limit ad targeting

How Can Marketers Navigate a ‘Red Ocean’?

How can marketers better navigate a ‘Red Ocean’? Find out at https://lnkd.in/g9sB5_54.

Former President Trump’s attempt to launch a social media platform, Truth Social, may provide clues about how to enter a ‘red ocean’ market.

Social media platforms create emerging-talent teams to help promote future online influencers

Social media platforms promote influencers.

Social media platforms create emerging-talent teams to help promote future online influencers. Click here to see my video for more information.

How is your organization leveraging influencers?

How Does Your Email Marketing Size Up?

 

eMarketer reported on some email performance measures.  This data can serve as a baseline to compare your firm’s email marketing success versus overall industry standards.

 

 

 

 

 

 

 

 

Source: eMarketer.com.

 

2019 Marketing Trend Predictions

The year 2018 has come to an end.  The new year will bring about many marketing opportunities.  I have identified several marketing trends to monitor in 2019.  These marketing trends include a) the rise of Google My Business, b) an increased focus on retention, c) consumers’ trust in reputable content, d) more voice search usage and e) growing popularity in USPS Informed Delivery.

Here is a snapshot of each potential marketing trend to watch in 2019.

• The Rise of Google My Business.  Google My Business is a platform to help businesses reach and engage with customers across Google Search and Maps.  Businesses should complete Google My Business profiles and utilize the service.  Using Google My Business can potentially help businesses with SEO (Search Engine Optimization).  You can learn more about Google My Business by visiting https://www.google.com/business/.
• Increased focus on retention. It is becoming increasingly difficult acquire new customers.  Retaining current customers and generating positive Word-of-Mouth buzz will help businesses gain and sustain competitive advantages.
• Consumers’ trust in reputable content. Consumers can overlook your magazine ads, skip through your commercials and avoid seeing your billboard ads.  Consumers will trust the advice they get from family, friends and co-workers.  Provide outstanding service and encourage customers to speak [positively] about interactions with your brand.
• More Voice Search Usage.  Voice-based commerce sales in the United States surpassed $1.5 billion in 2017.  Voice search sales are projected to reach $40 billion by 2022.  Surfacing among traditional organic online search requests is becoming harder.  Consider optimizing your website for voice search in 2019.
• Growing popularity in USPS Informed Delivery®.  I must first admit that I work for USPS (United States Postal Service).  I have not seen Informed Delivery® mentioned as a potential 2019 marketing trend in mainstream marketing publications.   USPS Informed Delivery® allows organizations to connect their hardcopy mail and digital marketing strategies by providing users (aka direct mail recipients) with a preview of their mail before it arrives.  I am seeing more marketers use USPS Informed Delivery® across financial, non-profit and retail sectors.  You can learn more about USPS Informed Delivery by visiting https://www.uspsdelivers.com/creating-interactive-experiences-with-informeddelivery/.

This is an example showing how ESPN is using USPS Informed Delivery® .

I hope 2019 brings you good tidings!  The marketing trends above are not meant to be comprehensive.  The marketing topics above warrant attention going into 2019 based on growing interest and necessity.  I hope you find this blog posting useful.  Contact me if you have any questions, or comments.

 

 

 

 

 

 

Sources:

Forbes.com –  “5 Marketing Trends to Pay Attention To In 2019”

Entrepreneur.com – “10 Marketing Trends to Watch in 2019”

Duct Tape Marketing Podcast – “The Top Four Marketing Trends for 2019”

USPS.com – “Creating Interactive Experiences with Informed Delivery®”