This is an interesting graph that I found thanks to @profseemagupta on Instagram.
Consistency and clarity are the two most important items; however, creativity helps.
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This is an interesting graph that I found thanks to @profseemagupta on Instagram.
Consistency and clarity are the two most important items; however, creativity helps.
Below is a good information graphic from @BenKamauDigital on Twitter illustrating how to find the best SEO keywords.
Here are a few digital marketing trends:
1) Keywords are important
2) Long keyword searches work
3) Mobile matters
4) Video tweets get more views
5) Instagram stories rock!
Visit blog.cktechconnect.com for a comprehensive list of digital marketing trends.
Somediafy posted a 2019 marketing trends review last year (see blog post titled, “2019 Marketing Trend Predictions”). Below is recap of Somediafy’s 2019 marketing trend predictions (with outcomes).
1. The Rise of Google My Business.
Google ‘My Business’ was important in 2019. It will become more important in 2020 as ‘near me’ searches continue to trend upward (Source: Podium.com).
2. Increased focus on retention.
Organizations that retained customers benefited (and will continue to benefit) from lower marketing costs.
3. Consumers’ trust in reputable content.
Consumers will continue seek and rely on reputable content.
4. More Voice Search Usage.
Twenty-percent (20%) of mobile queries are voice search (Source: Brafton.com). Voice search will continue to rise. See 2020 predictions below.
5. Growing popularity in USPS Informed Delivery®.
USPS Informed Delivery® had 15.5 million users in February 2019 (Source: Mailomg.com). USPS Informed Delivery® now has now has 21.6 million users (Source: USPS.com). USPS Informed Delivery® grew at a solid 39% growth rate.
Somediafy’s 2019 marketing trend predictions held up quite nicely. The year 2019 will soon be in the rear-view. Let’s now look forward to the year 2020.
The year 2020 will bring several trends to follow. These trends include (but are not limited too) a continued rise in voice search, increased business intelligence use and the rise of Tik Tok.
Here is a snapshot of potential marketing trends to watch in 2020.
1. Voice Search will continue to rise – The Wall Street Journal recently reported that voice devices (e.g., Echo Dot) were among leading 2019 holiday items purchased by consumers on Amazon. Increase voice search platform participation will ultimately lead to more voice search usage.
2. Organizations with abilities to aggregate data will gain competitive advantage(s) – Organizations with abilities to aggregate data across multiple sources will be able to better leverage business intelligence.
3. The Rise of Tik Tok – The social media platform Tik Tok is gaining traction at a steady clip. Tik Tok’s growth is expected to grow in 2020. The graph below depicts Tik Tok’s recent global internet traffic (Source: Alexa.com).
Tik Tok’s Global Internet Traffic:
The 2020 marketing trends above are not meant to be comprehensive. The marketing topics above warrant attention going into 2020 based on growing interest and necessity. Somediafy hopes you find this blog posting useful. Contact Somediafy if you have any questions, or comments.
eMarketer reported on some email performance measures. This data can serve as a baseline to compare your firm’s email marketing success versus overall industry standards.
Source: eMarketer.com.
The year 2018 has come to an end. The new year will bring about many marketing opportunities. I have identified several marketing trends to monitor in 2019. These marketing trends include a) the rise of Google My Business, b) an increased focus on retention, c) consumers’ trust in reputable content, d) more voice search usage and e) growing popularity in USPS Informed Delivery.
Here is a snapshot of each potential marketing trend to watch in 2019.
I hope 2019 brings you good tidings! The marketing trends above are not meant to be comprehensive. The marketing topics above warrant attention going into 2019 based on growing interest and necessity. I hope you find this blog posting useful. Contact me if you have any questions, or comments.
Sources:
Forbes.com – “5 Marketing Trends to Pay Attention To In 2019”
Entrepreneur.com – “10 Marketing Trends to Watch in 2019”
Duct Tape Marketing Podcast – “The Top Four Marketing Trends for 2019”
USPS.com – “Creating Interactive Experiences with Informed Delivery®”
eMarketer is reporting that more retailers are allocating advertising dollars to Amazon. Eighty-percent (80%) of retailers plan to increase their Amazon ad budgets next year. It is too soon to see how increased Amazon marketing spend will affect Facebook and Google. This is a situation worth monitoring going into 2019.
Source: eMarketer.com
Millenials will outnumber any other generation by 2019. Millenials are the members of the population born between 1980 and 1996. Millenials are known for extensively using mobile devices and multi-tasking. A recent report by the Office of the Inspector General (OIG) finds that millenials like the United States Postal Service (USPS). Millenials prefer direct mail more than you think! Other USPS OIG findings are as follows:
What does this mean?
Millenials are extremely familiar with digital devices and marketing; however, prefer print. Furthermore, millenials interact with mail in different ways than prior generations. Advertisers and marketers that can build seamless links between direct mail and digital advertising through a “multi-channel” campaign can perhaps most benefit from direct mail advertising.
Do any of the findings above surprise you? Feel free to leave a comment.
Source: The Postal Record, October 2018
Organizations focusing solely on digital marketing should highly consider using direct mail as part of an overall cross functional marketing outreach. Many customers prefer to receive tangible marketing items. Consider using direct mail by:
Direct mail is extremely targetable. Furthermore, it can be used to personalize marketing outreach in ways other marketing channels simply cannot. The USPS is promoting Informed Delivery® as a service to further integrate digital and direct mail capabilities. Successful marketers are using direct mail in ways that complement existing marketing efforts. For example, JC Penney is currently using USPS Informed Delivery® to promote sales (see picture below).
Direct mail can be used to complement digital marketing. Your business should consider becoming informed about direct mail!
Source: Blog.ometria.com
Concerns about an inceasing number of ads, ‘big brother’ effects and recommendation features have people wondering whether Instagram is becoming more like Facebook.
Source: WSJ Tech News brief podcast (https://t.co/JYAcwcXZOk)