Is Interest in Voice Search on the Rise?

Many publications and podcasts have been touting the rise of voice search since 2018 began.  For example, Forbes recently published an article titled, “The Continued Rise of Voice Search and How Your Business Can Leverage It” on January 29, 2018.  Voice search poses many benefits for both businesses and consumers.  Is interest in voice search actually gaining traction despite recent praise by prominent sources?

Voice Search

Source: Google Trends

The trend graph above shows that online search requests for the phrase “voice search” on Google are noticeably lower than reported in years past.  Roku and Amazon Fire are contributing to a resurgence in voice search interest though.

Businesses and consumers can benefit greatly through improved voice search technologies.  Do not to go overboard with recent voice search hype until voice search technologies prove to be viable staples for your search optimization strategy.

What are your thoughts about voice search?

Educated, Millennials Drive Podcast Listenership

Entrepreneur Magazine recently featured an interesting story about the importance of podcasts.  Approximately 24% of the U.S. population currently listens to podcasts;  podcast listenership is expected to rise in the upcoming years.  About 68 million people actively listen to podcasts.  Millennials, consumers between ages 18 and 34 years old, account for 44% of all podcast listeners.  More than 50% of podcast listeners have a bachelor’s degree, or higher.

Millennials prefer podcasting to comparable digital and social media information sources (e.g., blogs).  Podcasts give consumers an ability to listen on demand when they want.  Podcasts are becoming ever increasingly popular due to an uncanny ability that allows educated millennials to consume digital information on the go.

Why does Podcasting Matter?

Many podcasts attract consumers across niche categories.  Comedy, news, sports, politics and business are among the leading podcast genres.  Marketers should participate in podcasting (e.g., host podcasts, be a guest on podcasts, sponsor podcasts, etc…) to reach desirable market segments.

Did you find this blog posting helpful?  Please let Somediafy Digital Marketing and Research Firm know what think.

Sources:

Entrepreneur Magazine

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