Search Engine Land posted a study (featured on Chatmeter) reporting that 9 out of 10 smartphone owners use virtual voice assistant services. Almost half of smartphone owners use voice assistant services daily. Most impressive is a study claim that almost ninety percent (90%) of smartphone users say they are likely to request driving directions to a business after a local-voice search.
Study results like the one mentioned above suggest that voice search is already impacting marketing. Businesses should consider finding ways to implement voice search into existing multichannel and omnichannel marketing efforts.