Voice Search Leads to Directions Requests

Search Engine Land posted a study (featured on Chatmeter) reporting that 9 out of 10 smartphone owners use virtual voice assistant services.  Almost half of smartphone owners use voice assistant services daily.  Most impressive is a study claim that almost ninety percent (90%) of smartphone users say they are likely to request driving directions to a business after a local-voice search.

Study results like the one mentioned above suggest that voice search is already impacting marketing.  Businesses should consider finding ways to implement voice search into existing multichannel and omnichannel marketing efforts.

Source: Searchengineland.com

Author: Somediafy

Somediafy is a premiere digital marketing and research firm serving southern Colorado (including clients in Colorado Springs, Denver and Pueblo). Somediafy specializes in customized market research projects, online market research and social media data analysis. Somediafy is different from other digital marketing and research firms. Somediafy goes beyond simply helping organizations manage their online and social media presence. Somediafy gives organizations an ability to assess and compare market research metrics from both offline (e.g., sales reports, traditional focus group and/or survey research data) and online (e.g., consumer posts about your industry, or brand across hundreds of social media sites) sources. Most important, Somediafy helps organizations better understand how to do market research online and use findings to create actionable insights. Somediafy helps organizations achieve their social media listening objectives. Organizations can use advanced market research techniques associated with social media market research analysis to complement advertising and marketing efforts. Social media metrics can be parlayed into data that provides unique statistical insights. Social media analysis can be combined with other marketing data to identify potential correlations and trends. Organizations can use online and social media market research to aide SEO, PPC, market segmentation and traditional marketing efforts.

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