Direct Mail enhances Digital Marketing Efforts

A recent blog posting featured on NextPage demonstrates several ways to combine local SEO (Search Engine Optimization) with Direct Mail to increase brand and/or product visibility.  Such ideas include (but are not limited too) the following:

·      Encouraging Direct Mail recipients to visit and comment about your brand online

·       Using Direct Mail to promote your brand’s social media presence (e.g., encouraging consumers to follow your brand on Twitter, Instagram, etc…)

·       Maintaining a digital presence on sites like Google Business and Yelp while using Direct Mail to invite guests to your physical location

·       Featuring QR codes that let consumers link to your brand’s blog, twitter account, video, or website

·       Taking advantage of Direct Mail’s ability to add a personal touch to complement your existing digital marketing efforts

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Author: Somediafy

Somediafy is a premiere digital marketing and research firm serving southern Colorado (including clients in Colorado Springs, Denver and Pueblo). Somediafy specializes in customized market research projects, online market research and social media data analysis. Somediafy is different from other digital marketing and research firms. Somediafy goes beyond simply helping organizations manage their online and social media presence. Somediafy gives organizations an ability to assess and compare market research metrics from both offline (e.g., sales reports, traditional focus group and/or survey research data) and online (e.g., consumer posts about your industry, or brand across hundreds of social media sites) sources. Most important, Somediafy helps organizations better understand how to do market research online and use findings to create actionable insights. Somediafy helps organizations achieve their social media listening objectives. Organizations can use advanced market research techniques associated with social media market research analysis to complement advertising and marketing efforts. Social media metrics can be parlayed into data that provides unique statistical insights. Social media analysis can be combined with other marketing data to identify potential correlations and trends. Organizations can use online and social media market research to aide SEO, PPC, market segmentation and traditional marketing efforts.

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