Educated, Millennials Drive Podcast Listenership

Entrepreneur Magazine recently featured an interesting story about the importance of podcasts.  Approximately 24% of the U.S. population currently listens to podcasts;  podcast listenership is expected to rise in the upcoming years.  About 68 million people actively listen to podcasts.  Millennials, consumers between ages 18 and 34 years old, account for 44% of all podcast listeners.  More than 50% of podcast listeners have a bachelor’s degree, or higher.

Millennials prefer podcasting to comparable digital and social media information sources (e.g., blogs).  Podcasts give consumers an ability to listen on demand when they want.  Podcasts are becoming ever increasingly popular due to an uncanny ability that allows educated millennials to consume digital information on the go.

Why does Podcasting Matter?

Many podcasts attract consumers across niche categories.  Comedy, news, sports, politics and business are among the leading podcast genres.  Marketers should participate in podcasting (e.g., host podcasts, be a guest on podcasts, sponsor podcasts, etc…) to reach desirable market segments.

Did you find this blog posting helpful?  Please let Somediafy Digital Marketing and Research Firm know what think.

Sources:

Entrepreneur Magazine

Six Colors

Author: Somediafy

Somediafy is a premiere digital marketing and research firm serving southern Colorado (including clients in Colorado Springs, Denver and Pueblo). Somediafy specializes in customized market research projects, online market research and social media data analysis. Somediafy is different from other digital marketing and research firms. Somediafy goes beyond simply helping organizations manage their online and social media presence. Somediafy gives organizations an ability to assess and compare market research metrics from both offline (e.g., sales reports, traditional focus group and/or survey research data) and online (e.g., consumer posts about your industry, or brand across hundreds of social media sites) sources. Most important, Somediafy helps organizations better understand how to do market research online and use findings to create actionable insights. Somediafy helps organizations achieve their social media listening objectives. Organizations can use advanced market research techniques associated with social media market research analysis to complement advertising and marketing efforts. Social media metrics can be parlayed into data that provides unique statistical insights. Social media analysis can be combined with other marketing data to identify potential correlations and trends. Organizations can use online and social media market research to aide SEO, PPC, market segmentation and traditional marketing efforts.

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