Are you Pinterested?

Pinterest is a photo sharing website that allows users to upload, save, sort, and manage images – known as “pins”.  Pinterest is known as a great site to increase awareness.  It can also be used to increase sales and website traffic.

Pinterest caters to millennial women ages 25 to 34 who are interested in cooking, DIY (Do it Yourself),  fashion and home decor.  Pinterest users appear to be more interested in brands than personalities.  More than 1.36 million visitors go to daily.

Your organization can harness the power of Pinterest through a variety of ways.  Most important is to make sure “pins” are seen.  Pinterest can be used in a number of ways to help increase sales and website traffic.  Several ideas can be viewed below:

1). Photos should include descriptive text that will help “pins” bubble to the top of search results.  Utilize Pinterest analytic tools (and other social media and online search data) to identify keywords that will help images posted surface higher among search results.

2). Use “Rich Pins” to provide further details to help with conversion.

3). Backlink photos to your company, or organizational website so that consumers who click on photos will be directed to your site.


Sources: – Pinterest

AdWeek – “3 Tips for Using Pinterest to Drive Sales – “How to Boost your Ecommerce Sales on Pinterest” & “Make your Pins Count: 7 Ways to Drive Sales and Traffic with Pinterest

Author: Somediafy

Somediafy is a premiere digital marketing and research firm serving southern Colorado (including clients in Colorado Springs, Denver and Pueblo). Somediafy specializes in customized market research projects, online market research and social media data analysis. Somediafy is different from other digital marketing and research firms. Somediafy goes beyond simply helping organizations manage their online and social media presence. Somediafy gives organizations an ability to assess and compare market research metrics from both offline (e.g., sales reports, traditional focus group and/or survey research data) and online (e.g., consumer posts about your industry, or brand across hundreds of social media sites) sources. Most important, Somediafy helps organizations better understand how to do market research online and use findings to create actionable insights. Somediafy helps organizations achieve their social media listening objectives. Organizations can use advanced market research techniques associated with social media market research analysis to complement advertising and marketing efforts. Social media metrics can be parlayed into data that provides unique statistical insights. Social media analysis can be combined with other marketing data to identify potential correlations and trends. Organizations can use online and social media market research to aide SEO, PPC, market segmentation and traditional marketing efforts.

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